How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment...

"The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with...

"In a thrilling Carpathian novel from #1 New York Times bestselling author Christine Feehan, a woman fights to free herself from the grip of the vampire trying to possess her... In a beautiful compound hidden away from the world, Emeline Sanchez tries to blunt the pain that has wracked her body ever since her terrifying ordeal in the labyrinth beneath the city--when she was forced to exchange blood with an evil master vampire. Now, it's his voice...

"A shocking murder strikes a sour note during Jazz Fest in the latest New Orleans Scrapbooking Mystery from New York Times bestselling author Laura Childs. It's Jazz Fest in New Orleans, and the giant puppets from the Beastmaster Puppet Theatre are parading through the French Quarter. Some are very spooky and veiled, others are tall and gangly, like strange aliens. As the parade proceeds, Carmela Bertrand and her best friend, Ava, follow behind, down...

The Fortunes reimagines the traditional multigenerational novel through the lens of immigrant experience. The family institution is revered in Chinese culture, but the historical reality of Chinese Americans has seen family bonds denied, fragmented, or imperiled. The Fortunes uses this history from the bachelor society of the gold rush era to laws against interracial marriage to the recent wave of adopted baby girls to create a portrait of a community...

"The small, run-down town of Eden is the only place Jenny Burns has ever called home. The roots of the trees are in her bones, the air of the mountains is in her breath, the lakes and rivers are in her blood. And that's why, when her father loses his job and tells Jenny that they may have to move on from Eden, she knows she can't let that happen. The fever of New Zealand's gold rush still runs in the veins of Eden, and everyone knows the legend of...

"Jennifer Cole has just been told that she has a terminal blood disorder and has just three months to live--ninety days to say goodbye to friends and family, and to put her affairs in order. Ninety days to come to terms with a diagnosis that is unfair, unexpected, and completely unpronounceable. Focusing on the positives (she won't have to go on in a world without Bowie or Maya Angelou; she won't get Alzheimer's or Parkinson's like her parents, or...

A college student in illegal territory, a journalist covering regional violence, a new father, and a teen soldier struggle to survive in the contemporary West Bank against a backdrop of ongoing Israeli-Palestinian conflicts.

Pigeonholed in popular memory as a Jazz Age epicurean, a playboy, and an emblem of the Lost Generation, F. Scott Fitzgerald was at heart a moralist struck by the nation's shifting mood and manners after World War I. In Paradise Lost, David Brown contends that Fitzgerald's deepest allegiances were to a fading antebellum world he associated with his father's Chesapeake Bay roots. Yet as a midwesterner, an Irish Catholic, and a perpetually in-debt author,...