Buy ology : truth and lies about why we buy
(Book)
Author
Published
New York : Doubleday, [2008].
Status
New City Library - Adult Nonfiction
658.834 LINDS
1 available
658.834 LINDS
1 available
Description
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| New City Library - Adult Nonfiction | 658.834 LINDS | On Shelf |
| Location | Call Number | Status |
|---|---|---|
| Nyack Library - Adult Nonfiction | 658.834 LIN | On Shelf |
| Spring Valley-Finkelstein Memorial Library - Adult Nonfiction | 658.834 LIN | On Shelf |
| Valley Cottage Free Library - Adult Nonfiction | 658.834 LIN | On Shelf |
| Warwick-Albert Wisner Public Library - Adult Nonfiction | 658.83 Lin | On Shelf |
| West Nyack Free Library - Adult Nonfiction | 658.834 Lin | On Shelf |
More Details
Published
New York : Doubleday, [2008].
Format
Book
Physical Desc
xi, 240 pages ; 22 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 217-229) and index.
Description
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
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Citations
APA Citation, 7th Edition (style guide)
Lindstrom, M. (2008). Buy ology: truth and lies about why we buy (First edition.). Doubleday.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lindstrom, Martin, 1970-. 2008. Buy Ology: Truth and Lies About Why We Buy. Doubleday.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lindstrom, Martin, 1970-. Buy Ology: Truth and Lies About Why We Buy Doubleday, 2008.
MLA Citation, 9th Edition (style guide)Lindstrom, Martin. Buy Ology: Truth and Lies About Why We Buy First edition., Doubleday, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.