21st century skills library. Asking questions about media

Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary...

Where does the news that students hear--on television, the radio, and online--come from? And who decides what's news? Asking Questions about How the News is Created discusses how an event becomes a story, and how the biases of the gatekeepers of the news media can alter the messages being sent. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and...

Discusses the technology behind today's video games, detailing how the messages they send convey cultural values.

Discusses the technology behind the medium of television and details how the messages it sends can affect people on a daily basis.