Good writers follow the rules. Great writers know the rules -- and follow their instincts! Finding the right words, in the right order, matters -- whether you're a student embarking on an essay, a job applicant drafting your cover letter, an employee composing an email . . . even a (hopeful) lover writing a text. Do it wrong and you just might get an F, miss the interview, lose a client, or spoil your chance at a second date. Do it right, and the...

Powerful writing correlates directly to success, personal and professional. You may be the best candidate-hands downs-but if the competition is better at telling a story, you lose. Want to win that academic scholarship, internship, or promotion? Writing a business proposal or critical business report? Want to attract talented employees or effectively market your products online? Write to Influence! will hone your business writing skills. Clear,...