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"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
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From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird,...
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Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston shares simple but powerful techniques...
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"Based on author Carmine Gallo's career as a Fortune 500 communications coach and Emmy Award-winning television journalist, [this book] has been updated and revised to show business people how to achieve their personal and professional goals by mastering the ten simple secrets used by the world's greatest business communicators. The book offers techniques and proven tips that explain how these successful communicators connect with audiences who demand...
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"Get heard by being clear and conciseThe only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average...
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"The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted. Jeff Bezos is a dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small...
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"'We're sorry but your recommendation wasn't approved.' We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets, and competing agendas, it's difficult to cut through the clutter and garner the required support. The Elegant...
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"Based on her course at the Princeton University School of Public and International Affairs, Martha Coven presents a crisp, brief, up-to-date introduction to clear and compelling writing for future professionals. Coven covers the basics of developing a professional style and writing and revising first and successive drafts. She then covers common types of professional writing, including correspondence, memos, proposals, plans, and reports, critical...
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Listening is harder than it looks, but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener,...
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"Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions, and contracts. Business Writing For Dummies shows you, from the ground up, how to create...
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"Develop the confidence and poise needed to take your communication skills to the next level Preparing for a presentation, interview, or salary negotiation can instill a sense of dread and fear in many people. Part of the fear comes from the risk of being caught off-guard and having to improvise on the spot. This is where the tools associated with improv come into play. While improv is traditionally associated with acting, it can also be a useful...
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This book encompasses the communication skills that are needed to be ready for work. These skills include reading with understanding, conveying ideas in writing, speaking so that others can understand, listening actively, and observing critically. Each chapter in the book deals with one or more of these skills, explaining what the skills are, why they are important for a job, how the skills can be improved, and some examples of jobs that require the...
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Only one thing stands between you and success.It isn't experience.It isn't talent.World-renowned leadership expert John C. Maxwell says if you want to succeed, you must learn how to connect with people. And while it may seem like some folks are just born with it, the fact is anyone can learn how to make every communication an opportunity for a powerful connection. In Everyone Communicates, Few Connect, Maxwell shares the Five Principles and Five Practices...
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"So much of success in buisness depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Buisness Success will help you communicate your ideas clearly, quickly and effectively. It will help you: Distill your message into a well-targeted statementAce the elements of styleWrite what you want to say in emails, business plans and moreMaster the tricks of editing yourself Presented in author Sandra Lambs lighthearted...
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Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective...
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"We are all broadcasters. We are constantly broadcasting information to others, even if we don't say a word. Managers broadcast to their teams during meetings. Team members broadcast to clients. Clients broadcast to potential clients. And the messages we choose to broadcast shape others' views of the world. Our words can move other people from a fear-based mindset in which they see obstacles as insurmountable, to a positive mindset where they see...