Catalog Search Results
Author
Publisher
Running Press
Language
English
Formats
Description
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.
AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as...
AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as...
Author
Series
Wedding dates volume 6
Language
English
Description
"Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....
Author
Publisher
Bloomsbury
Pub. Date
2018.
Language
English
Description
Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
Author
Publisher
Penguin Press
Pub. Date
[2018]
Language
English
Description
"Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual...
Author
Language
English
Formats
Description
"A tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally...
Author
Language
English
Appears on list
Formats
Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many...
Author
Language
English
Formats
Description
"Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business ... This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to...
12) Wildest dreams
Author
Language
English
Formats
Description
From the seductive rhythms of Bourbon Street to the sultry climes of the bayou, a woman's search for the truth leads her into danger and passion beyond her wildest dreams... Advertising executive Stephanie Grant knows how to sell an idea, but she's never had to sell herself before. Walking into The Big Easy's most exclusive bordello, however, she's ready to do just that. What Stephanie doesn't expect is to encounter a man who sees right through her...
13) I see you
Author
Language
English
Description
"The author of the smash bestseller, I Let You Go, propels readers into a dark and claustrophobic thriller, in which a normal, everyday woman becomes trapped in the confines of her normal, everyday world... Every morning and evening, Zoe Walker takes the same route to the train station, waits at a certain place on the platform, finds her favorite spot in the car, never suspecting that someone is watching her... It all starts with a classified ad....
Author
Series
Language
English
Formats
Description
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising...
15) Writing an ad
Author
Series
Language
English
Formats
Description
"Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive words and imagery. This book includes a table of contents, glossary, index, author biography, activities, and instructions"--
Author
Language
English
Formats
Description
Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor's office (and even then only if our phone's battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel...
Author
Series
Chicago Stars volume 9
Language
English
Description
Opera diva Olivia Shore and Chicago Stars quarterback Thaddeus Walker Bowman Owens embark on a nationwide tour promoting a luxury watch brand and must find a way to get along when they are plagued by a series of dangerous encounters with an overzealous fan.
Thaddeus Walker Bowman Owens, backup quarterback for the Chicago Stars, is a man with a low tolerance for divas. Oliva Shore, international opera superstar, has a monumental grudge against the...
Author
Series
Language
English
Formats
Description
"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
Author
Series
Accelerated Reader
IL: MG - BL: 6.1 - AR Pts: 1
Language
English
Formats
Description
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary...
Author
Language
English
Description
The founders of FactCheck.org teach you how to identify and debunk spin, hype, and fake news in this essential guide to informed citizenship in an age of misinformation.
Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media is often too intimidated, too partisan, or too overworked to keep up with these deceptions.
unSpun is...
Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media is often too intimidated, too partisan, or too overworked to keep up with these deceptions.
unSpun is...