Catalog Search Results
Author
Publisher
Random House
Pub. Date
[2016]
Language
English
Description
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? Combining insightful analysis with an accessible, humorous tone, Harvard...